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Mary Lague

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Mary is the VP of Research at Pilot44 and leads our research and insights group. She brings over a decade of market and consumer research expertise spanning business and product innovation. Known for her strategic insights and forward-thinking approach, Mary is dedicated to guiding brands toward successful innovation and sustainable growth. She is a seasoned advisor in helping global brands spot disruption and a trusted ally in navigating change.

Blog Post by Mary Lague

Mary Lague9 min read

The Rise of Retail Media Networks

Discover how retailers are leveraging Retail Media Networks. Learn about key players and ...
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Mary Lague9 min read

Why Social Shopping is the Future of Ecommerce

Explore the evolving landscape of social commerce and learn how top brands compete to ...
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Mary Lague4 min read

How Digital Technology Will Change Consumer Shopping Behavior

Explore the impact of digital technology on consumer shopping behavior. From social ...
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Mary Lague6 min read

Macro Innovation Trends in CPG to Watch

Explore macro trends shaping the future of the CPG market - driven by demographic ...
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Mary Lague10 min read

Meet 5 ChatGPT Alternatives

Discover the emerging giants in the Gen AI virtual assistants space and how they're ...
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Mary Lague8 min read

The New Era of Generative AI Virtual Assistants

Explore the opportunities of AI-powered virtual assistants and their potential to reshape ...
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Mary Lague9 min read

Digital Wallets: The Next Frontier for Consumer Engagement

Digital wallets are more than just a payment method; they're the future of consumer ...
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Mary Lague8 min read

DTC 3.0 | A New Playbook for the Next Generation of DTC Brands

DTC 3.0 is here with a new generation of brand innovators leading the way. We discuss how ...
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Mary Lague8 min read

The Power and Potential of Generative AI for Innovators

Explore the limitless potential of Generative AI in reshaping industries. Discover ...
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Mary Lague14 min read

Brands Pioneering Circular Economy Innovation

Learn how to integrate circular economy solutions for sustainability. Get inspired by ...
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Mary Lague6 min read

Why DAOs Should be Part of your Forward-Thinking Brand Strategy

Discord is a great way to drive customer engagement. Companies are using it to build a ...
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Mary Lague5 min read

Using Discord To Drive Engagement and Build a Community

Discord is a great way to drive customer engagement. Companies are using it to build a ...
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