Pampers Pampers puts the power of AI to work for prenatal care.
- Client Pampers
- Year Info à récupérer
How can Pampers “hook” and “hold” expecting mothers at the start of her pregnancy through the diaper years.
P&G was the FIRST corporate chatbot on Facebook. The solution ingested large volumes of content to create an intelligent “pregnancy advisor” capable of sustaining automated, long-running consumer conversations.
Launched in Philippines, the initial chatbot has extremely high engagement rates with average session times over 7.5 minutes and drop-off rates below 20%. Solution is being scaled to NA market.