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Pampers Pampers puts the power of AI to work for prenatal care.

  • Client Pampers
  • Year Info à récupérer
The challenge

How can Pampers “hook” and “hold” expecting mothers at the start of her pregnancy through the diaper years.


P&G was the FIRST corporate chatbot on Facebook.  The solution ingested large volumes of content to create an intelligent “pregnancy advisor” capable of sustaining automated, long-running consumer conversations.


Launched in Philippines, the initial chatbot has extremely high engagement rates with average session times over 7.5 minutes and drop-off rates below 20%. Solution is being scaled to NA market.

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