Olay Olay uses neural networks to ask the right questions.
- Client Olay
- Year 2017
Increase consumer engagement & drive consultative sales by providing consumers with easier ways to find the right products, personalized to their specific attributes, interests & needs.
Replacement of legacy rules-engine with cutting edge neural network-based, machine learning platform capable of ingesting everything from questionnaires to facial images & product formulations.
Solution scaled effectively across multiple brands, regions & languages with 54% increase in consumer engagement and 32% increase in conversion (purchase) rates.