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Olay Olay uses neural networks to ask the right questions.

  • Client Olay
  • Year 2017
The challenge

Increase consumer engagement & drive consultative sales by providing consumers with easier ways to find the right products, personalized to their specific attributes, interests & needs.

THE SOLUTION

Replacement of legacy rules-engine with cutting edge neural network-based, machine learning platform capable of ingesting everything from questionnaires to facial images & product formulations.

THE RESULTS

Solution scaled effectively across multiple brands, regions & languages with 54% increase in consumer engagement and 32% increase in conversion (purchase) rates.

In partnership with

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